Wisconsin-based Viking Insurance is reintroducing its Viking brand of nonstandard auto insurance, with the help of its parent, Royal & SunAlliance USA.
Founded in 1971, Viking Insurance specializes in providing flexible term automobile insurance for customers that have traditionally found insurance difficult to afford or maintain. In 1999, Viking was purchased by Royal & SunAlliance USA. Subsequently, the Viking product was marketed briefly under the brand name, OrionAuto(R). When Royal & SunAlliance USA adopted a differentiated personal insurance business strategy in late 2001, Viking Insurance began moving back to a stand-alone brand status.
Characteristics of the Viking auto insurance product include shorter policy terms, (30 days typically), low down payments, rating without requiring credit reports, and extremely quick turnaround time through a proprietary agent interface website: AutoLink(SM). Drivers can purchase minimum limit liability coverages to comply with state regulations, or expanded protection including comprehensive and collision, as mandated by lienholders. Viking is marketed solely by independent agents in ten states: Arkansas, California, Colorado, Illinois, Indiana, Missouri, Nevada, New Mexico, Texas, and Washington. Plans are to expand product availability to other states in the future.
As part of the Royal & SunAlliance USA family of personal insurance products, Viking is rated “A (Excellent)” by A.M. Best.
Topics Auto
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