Accident Fund Holdings Inc., based in Lansing, Mich., announced it is rebranding as AF Group. The company said the transition reflects the organization’s unified, collective strength while positioning it for future growth and diversification.
Founded in 1912 as a Michigan accident fund, the company has experienced significant growth from its start as a state agency.
Liz Haar, president and CEO of AF Group, said the company is “focused on transforming our organization by expanding our insurance offerings outside of workers’ compensation to meet the evolving needs of employers and agents.”
AF Group presently supports four brands: Accident Fund, United Heartland, CompWest and Third Coast Underwriters — that specialize in workers’ compensation.
AF Group has more than 1,100 employees and is licensed in all 50 states and the District of Columbia.
Source: AF Group
Topics Michigan
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