Michigan’s Accident Fund Holdings Rebranding as AF Group

March 1, 2016

Accident Fund Holdings Inc., based in Lansing, Mich., announced it is rebranding as AF Group. The company said the transition reflects the organization’s unified, collective strength while positioning it for future growth and diversification.

Founded in 1912 as a Michigan accident fund, the company has experienced significant growth from a state agency to a customer-centric organization with strong core competencies.

Liz Haar, president and CEO of AF Group, said the company is “focused on transforming our organization by expanding our insurance offerings outside of workers’ compensation to meet the evolving needs of employers and agents.”

AF Group presently supports four brands: Accident Fund, United Heartland, CompWest and Third Coast Underwriters — who specialize in protecting organizations from unpredictable and significant costs related to workplace injuries.

AF Group has more than 1,100 employees and is licensed in all 50 states and the District of Columbia.

Source: AF Group

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