Players Health, a Minneapolis-based provider of athlete safety and insurance solutions, is committing 1% of its revenue to directly fund programs, equipment, and support for underserved youth through the Players Health Foundation.
Launched in 2022, the foundation provides financial and equipment assistance, educational programs, coach training and special events to strengthen local communities. The added investment will allow the foundation to scale its impact while further eliminating the barriers that keep underprivileged athletes from participating in sports and improving safety standards nationwide.
Related: As Schools Prepare to Pay Athletes, What Role Will Insurance Play?
Per a Players Health press release, children from the lowest-income homes play sports at up to half the rate of those from the highest-income group. Black and Hispanic children, especially those from homes in which English is a second language, have among the lowest sport participation rates, according to the Aspen Institute.
Players Health’s 1% giveback commitment builds on the momentum of its $60 million Series C funding round, which brought total venture investment to over $100 million. Finalized in late 2024, the Series C is helping fuel the company’s expansion across youth, collegiate, and professional sports, while accelerating the development of AI-powered tools to identify and address risks before harm occurs.
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