SAFECO has gained the right to market Netstock Direct Corp.’s ShareBuilder automatic stock buying service under the brand name, SAFECO ShareBuilder. SAFECO, a Fortune 500 diversified financial service company, plans to market the service beginning in the third quarter through its company and agent web sites.
The alliance follows on the heels of SAFECO forming a marketing alliance with Concur Technologies Inc. in February to sell a web-based business-to-business discount buying service through SAFECO’s 17,000 agents and financial advisors.
ShareBuilder is an online system that allows individual investors to make automatic dollar-based investments in more than 2,000 publicly traded stocks. Customers can designate regular dollar amounts to be invested in stocks of their choosing.
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