Priceline, W.R. Berkley End Online Auto Insurance Plan

January 3, 2001

Priceline.com and insurer W.R. Berkley Corp. have dropped their combined plan to create a new company to sell auto insurance online, naming current market conditions as the reason. The new company was in early development stages, but had hired no staff and had written no business. The companies said capital invested in the venture will be returned to investors.

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