The Prudential Insurance Company of America announced a new name: Prudential Financial. The name change reflects the company’s evolution from an insurance company focused solely on protection to a company involved in diverse financial services, including insurance, investments and asset management.
Prudential’s Chairman and CEO Arthur Ryan stated that Prudential has expanded into a company that provides a full range of financial services products, making it a leader in both the growth and protection of our client’s wealth.
Ryan noted that Prudential’s “Rock” logo is one of the most recognized corporate symbols in America. The new name incorporates the company’s well-known symbol between “Prudential,” and “Financial.”
He added that Prudential plans to use its new name, Prudential Financial, for its U.S. financial services businesses and its international businesses in the Americas, Japan, South Korea, and Taiwan. In some of the other international markets where Prudential does business, the company will introduce a new international name, Prumerica Financial.
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