Surviving Today’s Changing Marketplace: Peak Performance Conf. Set for Jan. 30 – Feb. 2

January 9, 2003

Nestled amidst the snow-capped peaks surrounding Colorado’s Copper Mountain Resort, a select group of insurance professionals will gather Jan. 30 – Feb. 2 to develop the strategy and means to generate higher profits and greater income. Currently there is only room for 10 more registrants before the maximum cutoff of 50 attendees.

Despite the self-limited number of participants, the Peak Performance Conference will host such companies as the St. Paul, AIG (Lexington), GE Employers Reinsurance, Coregis and CRC Insurance Services on hand to promote new business opportunities amongst the agency attendees.

Innovative sales and marketing techniques are covered in panel discussions sponsored by National Marketing Services, Fries & Fries Consulting and Sound Marketing, Inc. Plus, representatives of both and Applied Systems will be on hand to offer technology solutions for the progressive agency.

The 2 1/2 day agenda brings together a panel of industry experts, moderated by National Marketing president Larry Neilson, on “Surviving Today’s Changing Marketplace.” The panel, which includes Nick Gassman, VP and national sales leader for GE Commercial Specialty, David Jordan, VP, AIG Lexington and Bill Whitehead, VP, AIG Lexington, will recap 2002 market conditions and discuss what is foreseen for 2003. In a separate presentation, Larry Neilson will also focus on how agents can achieve the best results when dealing with non-standard markets.

Jack Burke, president of Sound Marketing, editor of news, Host/Producer of Audio Insurance Outlook and author of “Relationship Aspect Marketing”; and “Creating Customer Connections” and “Best of Class” will present marketing trends suitable for 2003 and beyond.

Jeff Neilson, president of, will demonstrate its new release the “Trading Floor”, where agents can post their accounts and various insurance carrier, wholesalers and MGAs will offer coverage and pricing. He will also be on hand to demonstrate how this site can help all levels of the supply chain including reinsurance carriers and or program administrators specializing in the property casualty industry.

A special presentation by Paul Areida, Sr. VP and National Sales Mgr, Applied Systems, Inc. on “Streamlining Agency Workflow,” explains the value of proper systems and procedures within agencies. It will also provide participants with guaranteed methods of increasing employee productivity.

David Jordan, VP, AIG Lexington and Bill Whitehead, VP, AIG Lexington, will be sharing exciting new ideas for alternative placement of insurance protection during their program, “Agency Captives.”

Jack Fries is scheduled to present “Internet Marketing, E-Commerce and Disaster Planning.” It will concentrate on how the use of the Internet to transact business has opened up a veritable Pandora’s box of potential losses not contemplated by traditional insurance policies and coverages. The information provided will assist in making attendees aware of various exposures that they and their clients now face, and provide risk management and insurance remedies. The program will also provide participants with insight into disaster potential and prevention both for the agent and their clients.

Les Woods, National Sales Director of the St. Paul is scheduled to present “Expand Your Horizons with Program Business.”

As far as personal networking, aside from three Power Breakfasts, events also include an incredible opening reception and a sleigh ride dinner. There are many other opportunities for mixing and mingling at fun, casual, social events.

If interested in one of the remaining seats for the conference, details and a registration form are available at

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