Gulf Insurance Group (New York) is utilizing Insurance Journal’s Web site to post an online version of their GulfGram, a “quick reference guide” of the carrier’s products and programs. The GulfGram can be viewed at www.insurancejournal.com/clients/gulfinsurance/gulf_gram.htm
Previously, GulfGram has been produced primarily as a two-sided, newsletter-format magazine insert. The decision was made recently to also post an online version on Insurance Journal’s fast growing Web site, which now reaches more than 66,000 unique users a month and delivers more than 1.7 million monthly impressions.
In addition to offering a list of Gulf’s coverage categories, the online version of GulfGram also includes direct phone numbers and automatic E-mail links for the Gulf product and program contacts that handle them. This helps shorten the time frame for an agent to evaluate Gulf’s products and programs by making it easier to pinpoint the specific high-level contact that can respond quickly to a detailed inquiry.
“Gulf Insurance Group is interested in helping busy agents be as efficient as possible,” Larry Ray, senior vice president of marketing, for Gulf Insurance Group said. “With the current market conditions, agents are being asked more than ever to explore every available option for their clients. We want to make it easy for them to find out if Gulf Insurance has the right solution for their client’s coverage needs.”
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