IIABA to Launch Summer TV Ad Blitz for Trusted Choice

May 6, 2003

A Trusted Choice(SM) TV advertising campaign that will feature more than 300 spots on such national networks as NBC, CNN and ESPN is scheduled to begin June 9 and continue through June 29.

Three commercials — one each for auto, home and business — will promote the benefits of using a Trusted Choice independent agency to millions of television viewers nationwide.

Trusted Choice was developed by the Independent Insurance Agents & Brokers of America and its company partners in response to extensive independent consumer research about the position of independent agents and brokers in the marketplace and consumer-buying habits.

The ad blitz comes on the heels of an initial six-week Trusted Choice national television ad campaign that spanned from Feb. 3 to March 16.

The commercials will emphasize the benefits that independent research shows consumers want most in their insurance advisors: choice, customization and advocacy. The June advertising campaign will average 15 spots per day, with 23 percent of the commercials being shown during prime time (8 to 11 p.m.) and 25 percent airing during early morning (6 to 9 a.m.). In addition to CNN and ESPN, Trusted Choice commercials will be seen during entertainment and news programming shows on ESPN2, CNBC, MSNBC, Fox News Channel, the History Channel and the Discovery Channel.

More than 2,500 independent agencies and brokerage firms, all IIABA members, have joined Trusted Choice.

To see a complete schedule of the TV ads, see:
http://na.iiaa.org/tclinks/TC.June.03.Ad.Schedule.pdf

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