Myers Named Trusted Choice Executive Director

September 16, 2004

Jeffrey A. Myers, a 15-year industry communications veteran with extensive experience at the Independent Insurance Agents and Brokers of America (the Big “I”) and in the industry, has been named the new executive director of Trusted Choice.

Myers will manage the day-to-day operations of Trusted Choice, including strategic planning and implementation; agent and consumer marketing; agent and broker as well as carrier recruitment; advertising programs; Trusted Choice Web site resources; and public relations.

At the Big “I”, Myers most recently was vice president of communications with management responsibility for the association’s member, consumer and media communications programs. Prior to that, he managed its public affairs communications, helping to establish the Big “I” as a key source for business and insurance media on legislative and regulatory issues.

Myers graduated from Robert Morris University in Pittsburgh, Pa., with a bachelor’s degree in marketing. Prior to joining the Big “I” in 1989, Myers was a public relations specialist with the United States Army stationed in Washington, D.C.

Complementing the involvement of Trusted Choice agents and brokers in this brand initiative are 27 company and strategic partners. Ten national insurers are Trusted Choice company partners: Encompass Insurance, Markel Insurance Company, MetLife Auto & Home, Ohio Casualty Insurance, Progressive, Rain and Hail Insurance Service, Safeco Insurance and three Unitrin divisions: Kemper Auto and Home, Unitrin Multi Lines Insurance and Unitrin Specialty Lines Insurance.

A total of 16 regional companies are Trusted Choice company partners: America First Insurance, Capital Insurance Group, Central Insurance Companies, Colorado Casualty, Consumers Insurance, GoAmerica Auto Insurance, Golden Eagle Insurance, Hawkeye-Security Insurance, Indiana Insurance, Main Street America Group, Maine Mutual Group, Montgomery Insurance, National Security Fire & Casualty, Peerless Insurance, Selective Insurance Group and Summit Insurance (R.I.). InsurBanc, a federal thrift bank created by the Big “I”, is a Trusted Choice strategic partner.

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