Hull & Co. On Board as Sponsor of Insurance Journal’s Online Seminar Series

January 17, 2005

Florida-based Hull & Co. is among the sponsors as Insurance Journal debuts the first in a series of “How to Write” online video seminars Thursday, Jan. 20, 2005. Hull & Co. will sponsor the Florida region.

“Hull & Company is always looking to connect with our customers in a way that is beneficial for us both,” Vice President Chris Hull commented. “Sponsoring this EPLI seminar is a fantastic way to bring some extra value to our customer relationships, while informing our customers that EPLI, in fact all Professional Liability, is a key class of business available to them from us.” Hull & Co. ( offers hundreds of property/casualty coverages, and accounts are written on a monoline basis or on a package basis.

The “How to Write” series offers agents and brokers dynamic, coverage-focused, live and interactive presentations via the Web aimed at helping agencies make their business more profitable.

Insurance Journal readers and independent agents and brokers can attend for free while participating in real-time with hundreds of other agents from around the country. Participants can ask questions and get live answers. There is no limit on the number of participants per agency office, so everyone on the agency staff can attend.

In 2005, Insurance Journal will present 14 live, interactive seminars broadcasts on The first subject, to be presented on Jan. 20, will be “How to Write Professional Liability.”

According to Insurance Journal Chief Operating Officer Mitch Dunford, nearly 1,500 agents have signed up for the Jan. 20 presentation.

“I’m very happy with the number of agents who have registered for this first presentation,” Dunford said. “I anticipated about 200 agents for this first event. When an agent visits our Web site to register, they are given a list of the 2005 seminars, and it looks like a number of the agents are registering for more than one event. For example, the Miscellaneous E&O event in May already has 955 agents registered.”

The online seminars will provide retail agents and brokers with the tools they need to write a large amount of professional liability business. The seminar will be presented by Shand Morahan & Co., a professional liability managing underwriter and a division of the Markel Corp.

Participants will learn and review what’s covered and what’s not in EPLI, classes of business, the best way to sell EPLI and who the best prospects are, how EPLI is rated, applicable endorsements, and more.

Henry Lopez, Shand Morahan’s EPLI series presenter, said there are many audiences who will benefit from being involved with the “How to Write” series.

“From wholesale brokers who need to understand how to sell this cover to their retail agents who need to be there because they are ultimately selling to the insureds,” Lopez said. “If they (retail agents) understand the law, how to sell it, and how to overcome objections they can really write a lot of business with their insureds.”

Lopez also said that EPLI is an easy cross-sell for commercial coverages and is a great way to increase agency revenue.

The second seminar in the “How to Write” series will be held on Feb. 10, 2005, and will tackle the subject of “Cyber Liability.”

To register for “How to Write Professional Liability,” “How to Write Cyber Liability” or any other seminar in Insurance Journal’s new online “How to Write” series, visit: or call Suzie Song ( at (619) 584-1100, ext. 136.

Wholesale brokers also have an opportunity to become a sponsoring broker of the “How to Write” series with Insurance Journal and Shand Morahan.

For more information on becoming a sponsoring broker, call Mitch Dunford ( at (619) 584-1100, ext. 123.

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