Veteran Marketer Launches Insurance Leads Firm

March 8, 2005

A veteran of telemarketing in insurance has launched a new lead generation company, Appointment Accelerator.

Jim Lowitz founded the Reisterstown, Maryland-based firm because he thinks the current tele-prospecting system is broken. To fix it, he has started a firm that charges clients per lead and guarantees all of its leads.

“Sit back, relax and, and we’ll do the cold calling. You just sell,” says Lowitz.

“The traditional model of telemarketing sales is flawed,” he adds. “Data collectors frequently camouflage their lack of results with bells and whistles. You can’t possibly measure your performance when you’re charged per hour. But you can when you pay per lead.”

AA says it will tailor its leads to a customer’s marketing plan and deliver them by fax or email.

The company can be found at

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