The National Association of Professional Insurance Agents has introduced the newest additions to its compelling PIA Branding Program, “Local Agents Serving Main Street America.” Both ads concentrate on commercial lines insurance and feature female business owners.
“These new ads designed specifically to attract women business owners recognize one of the fastest-growing market segments for insurance products,” said PIA National President Donna L. Pile.
The PIA Branding Program, “Local Agents Serving Main Street America,” is a an advertising campaign that highlights what professional insurance agents bring to the table. Introduced in November 2006, the campaign consists of a series of over 200 print advertisements that PIA members can run in local publications, customized with their agency logo and contact information, and (optionally) a company logo. The ads are available in a variety of sizes, in color as well as black and white.
Participation in the PIA Branding Program is free to all PIA members. In addition, there is also no fee for insurance companies that wish to participate as supporters of the program.
Source: National Association of Professional Insurance Agents
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