The article makes a true statement that no two agencies are alike. Every agency has challenges that changes the way they do business. We have a unique situation of a poor economy and a harder market. It is a tough sell to tell customers their premiums are going up even if they have no losses. Much of the CSR’s time is taken up by re-marketing efforts which takes away from selling new business. One of the keys is to have good knowledgable CSR’s and a great operating system and comparative rater to make quoting easier and faster. Representing several markets presents a much better situation than the captives have since we can go elsewhere when one market is trying to run off business by taking rate.
The article makes a true statement that no two agencies are alike. Every agency has challenges that changes the way they do business. We have a unique situation of a poor economy and a harder market. It is a tough sell to tell customers their premiums are going up even if they have no losses. Much of the CSR’s time is taken up by re-marketing efforts which takes away from selling new business. One of the keys is to have good knowledgable CSR’s and a great operating system and comparative rater to make quoting easier and faster. Representing several markets presents a much better situation than the captives have since we can go elsewhere when one market is trying to run off business by taking rate.