You can put all the lipstick on a pig that you wish, but after all is said and done, it’s still a pig. I can’t think of a company more experienced at using smoke and mirrors than this one. Just more of the same old, same old.
In other news, Microsoft reveals some of the exciting new features for Windows 8, including:
– more and better ways to tab between programs
– more options to customize the Start menu
– things disappear and reappear completely at random, improving the user experience
– improved error codes
My guess is they spent well over $100k, and got a poor result. This logo is not good. People don’t want a “contemporary” insurance company. They want a solid, financially conservative insurance company – old, not young. Baby blue looks weak compared to the old, darker blue. The new sans-serif font looks like three unconnected letters, without any meaning. The old font had serifs, which gives continuity to the letters and makes them look like they go together.
I liked the old logo better. I wonder how much this will cost the company to change all their printed materials. Since the logo did not change much, I see this as a complete waste of money.
AIG has been a nasty company for a very long time. They were so big that they thought they were invincible and didn’t have to play by the rules others did. They, along with some other large markets were caught in the bid rigging scandal with Marsh Mc and they were controlling the bids to many large companies. Quite a scheme going on at the time. I don’t think any of the employees involved went to jail at the time. Then, they got involved with the other greedy banks on the credit default swaps and the rest is history. What a sordid chapter in the life of a company. How many CEO’s have they had in the past 5 years? They can change their logo a dozen times and I will have the same opinion of them.
I simply agree with the original poster who saif that the new logo has no personality.
This is true. It has no personality, it no longer reflects solidity and safety, and it is plain silly.
In other words, perfect for the “new” AIG, after hte taxpayers have pumped in a few hundred billion and gotten out, what?
I will sooner believe in Obama’s latest jobs report than the representation that AIG has come within a few hundred light years of paying back the taxpayer.
I work at AIG and rumour has it we paid a lot more than $100,000 to design this new logo and we only just changed to Chartis Europe 12 month ago which cost millions in new stationary and policy wordings and now we are doing it again, this come at a time where hundreds of people were made redundant this year and no pay increases for 3 years, no wonder we haven’t disclosed how much we have paid to sponsor the All Blacks not to mention the $13,984,181 salary Bob Benmosche earnt in 2011, no wonder he wants to stay on!
Nice to see Ben is taking care of himself. The main reason I figure he has stuck around along with those inside of his close circle. Soak it for all they can. I figure once they have sold off the government’s shares and AIG starts reporting legitimate loss reserves he and his group will be gone like the wind. The the sucker shareholders and employees like yourself will be around to deal with the consequences.
Hey AIG, I thought Obama was limiting the amount CEO’s could make in the “new normal” society we are living in now. How many CEO’s have you gone through in the past 5 years? Morale could not be good at this company right now.
New logo?? Well that fixes everything. No more baggage and all’s forgotten.
Including the debt to the taxpayers????
It’s still AIG, no matter what it looks like. I would feel better if Maurice was back at the helm.
So they say Looking Forward with Transparency. They must have borrowed that from the Obama Campaign.
Do you mean Maurice “screw and sue the taxpayers” Greenberg?
AIG is Hank Greenburg, Hank Greenberg is AIG, no matter what logo.
You can put all the lipstick on a pig that you wish, but after all is said and done, it’s still a pig. I can’t think of a company more experienced at using smoke and mirrors than this one. Just more of the same old, same old.
They probably paid an agency $100k to come up with that. Any middle schooler could have done the same thing in Microsoft Word.
I agree. My 12 year old grandson could have designed a better logo than that on his laptop. I wonder how much they paid the geek that did the logo.
Still says “AIG” to me!
In other news, Microsoft reveals some of the exciting new features for Windows 8, including:
– more and better ways to tab between programs
– more options to customize the Start menu
– things disappear and reappear completely at random, improving the user experience
– improved error codes
and many others!
My guess is they spent well over $100k, and got a poor result. This logo is not good. People don’t want a “contemporary” insurance company. They want a solid, financially conservative insurance company – old, not young. Baby blue looks weak compared to the old, darker blue. The new sans-serif font looks like three unconnected letters, without any meaning. The old font had serifs, which gives continuity to the letters and makes them look like they go together.
If it quacks like a duck – it’s still a duck!
Also, a leapord can’t change it’s spots. Neither will the new AIG.
I know, spell check critics – I spelled leopard wrong. Whoops.
I thought it was leppard.
The new logo is silly, the old logo is much more in line with a conservative insurance company. The new logo has no personality at all.
I liked the old logo better. I wonder how much this will cost the company to change all their printed materials. Since the logo did not change much, I see this as a complete waste of money.
New logo but same company.
This is like rearranging the deck chairs on the Titanic.
Too big to fail.
It should say “America almost died for our sins”
AIG has been a nasty company for a very long time. They were so big that they thought they were invincible and didn’t have to play by the rules others did. They, along with some other large markets were caught in the bid rigging scandal with Marsh Mc and they were controlling the bids to many large companies. Quite a scheme going on at the time. I don’t think any of the employees involved went to jail at the time. Then, they got involved with the other greedy banks on the credit default swaps and the rest is history. What a sordid chapter in the life of a company. How many CEO’s have they had in the past 5 years? They can change their logo a dozen times and I will have the same opinion of them.
The more things change, the more things stay the same….
I agree that the “new” AIG logo is kind of silly but no sillier than Nationwide’s rectangle with nothing in it.
Really !! Really !! From AIG to Chartis back to AIG ?? Do they think we have forgotten that easily.
I simply agree with the original poster who saif that the new logo has no personality.
This is true. It has no personality, it no longer reflects solidity and safety, and it is plain silly.
In other words, perfect for the “new” AIG, after hte taxpayers have pumped in a few hundred billion and gotten out, what?
I will sooner believe in Obama’s latest jobs report than the representation that AIG has come within a few hundred light years of paying back the taxpayer.
I work at AIG and rumour has it we paid a lot more than $100,000 to design this new logo and we only just changed to Chartis Europe 12 month ago which cost millions in new stationary and policy wordings and now we are doing it again, this come at a time where hundreds of people were made redundant this year and no pay increases for 3 years, no wonder we haven’t disclosed how much we have paid to sponsor the All Blacks not to mention the $13,984,181 salary Bob Benmosche earnt in 2011, no wonder he wants to stay on!
Nice to see Ben is taking care of himself. The main reason I figure he has stuck around along with those inside of his close circle. Soak it for all they can. I figure once they have sold off the government’s shares and AIG starts reporting legitimate loss reserves he and his group will be gone like the wind. The the sucker shareholders and employees like yourself will be around to deal with the consequences.
Hey AIG, I thought Obama was limiting the amount CEO’s could make in the “new normal” society we are living in now. How many CEO’s have you gone through in the past 5 years? Morale could not be good at this company right now.
I’m sure it will come out in the wash… You know, All In Good time!