Project CAP Selects EZLynx for Real-Time Pricing on Updated Consumer Site

February 26, 2013

The independent insurance agents’ online service for insurance buyers, Project CAP, has selected EZLynx to be the key real-time rating technology partner for its enhanced TrustedChoice.com website.

The EZLynx Rating Engine will be used to power the website’s “get a quote” function and allow consumers shopping online to obtain real-time quotes for home and auto insurance from multiple insurance companies.

The new TrustedChoice.com website is set to launch nationwide in mid-2013, says Charles “Chip” Bacciocco, the CEO of Project CAP.

According to Project CAP, the enhanced TrustedChoice.com website will give consumers in all 50 states the ability to research insurance topics and find information on insurance companies and local independent agents.

The website will also provide accurate real-time quoting from multiple insurance companies as the “get a quote” functionality is introduced throughout the year.

“Our past experience with our own lead generation service told us very clearly that consumers prefer to research insurance and get price quotes online,” said Nag Rao, president of Webcetera. “But then they prefer to buy from a local agent. Direct writers and captive agent companies simply cannot offer consumers the kind of choices our independent agents bring to bear.”

The TrustedChoice.com is meant to complement the current services of independent agencies and give consumers a way to readily access agents, insurance information and pricing on the web, says Project CAP’s Bacciocco.

Bacciocco said the new portal will “transform the way consumers shop for and buy insurance.”

Project CAP was created through an alliance of the Independent Insurance Agents and Brokers of America Inc. and six insurance companies and is affiliated with Consumer Agent Portal LLC, a Delaware limited liability company formed in 2011.

Source: Project CAP

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