Insurance Journal, Channel Harvest Launch Survey on Agent-Carrier Relationships

March 3, 2015

Channel Harvest Research, in partnership with Insurance Journal, is conducting its 2015 national survey of agents’ attitudes about their carrier partners.

This is the seventh annual study on key aspects of the property/casualty independent agent-carrier relationship. Agents and brokers have an anonymous opportunity to candidly tell company decision-makers how they choose their carriers — and exactly what makes carriers superior to others.

Besides the annual exploration of what agents say they want from their carriers in terms of training, technology and service, the new study covers:

  • Aggregation: whether agency aggregators will continue to grow and what value member agents see.
  • Niche marketing: what growth markets agents plan to target and how their carriers can help.
  • Communication: how agents are using social media to engage clients, and how agents want carriers to communicate with them.

Respondents will receive a summary of the findings if they provide an email address as they complete the survey.

The survey instrument is online at: http://campbellsurveys.com/Indagent15/IJ1-1.htm

For more information about the survey, visit www.channelharvest.com.

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