This article throws in a lot of numbers, but fails to mention what they really mean. Less than 1/3 of customers were satisfied with their insurance? Of course, insurance has a bad stigma behind it’s name. The people who are satisfied had their claims settled while those unsatisfied don’t feel as if they were properly indemnified and would in fact feel unhappy with their insurance. Are these numbers reflecting only commercial business or across the industry? If they are taking a look at the industry overall it makes no sense to group them into one comparison since each line of business is so unique in how it deals with customers and their policies.
This article did not mention the Insurance Agent, however, this is your opportunity to be a front runner.
There is no doubt that public perception of the insurance industry is lower than it has been in the past and it is also true that if most do not keep up with technological advances, they will be left behind, and…. very soon. Coming in from behind in this ever changing market will keep you in an uphill battle for years to come.
Agents, meet with your stable of companies, discover which ones are planning for and committing dollars to technology advancements. What are their ideas and new platforms. They will bring you along for the ride and you will be able to capitalize on their offerings. Then, design your agency around how to incorporate these changes to benefit your clientele and future prospects.
It goes without saying now, that technology rules. How will you use it today and in to tomorrow?
The statistics are not properly represented. For example, the article says that 41% of customers purchased a policy on their mobile phone, while the source says 41% of customers “used their mobile device” when buying a policy – that does not mean they completed the purchase on a mobile device, and phones are not the only mobile devices people use. Using a tablet is a very different experience than a phone.
This article throws in a lot of numbers, but fails to mention what they really mean. Less than 1/3 of customers were satisfied with their insurance? Of course, insurance has a bad stigma behind it’s name. The people who are satisfied had their claims settled while those unsatisfied don’t feel as if they were properly indemnified and would in fact feel unhappy with their insurance. Are these numbers reflecting only commercial business or across the industry? If they are taking a look at the industry overall it makes no sense to group them into one comparison since each line of business is so unique in how it deals with customers and their policies.
This article did not mention the Insurance Agent, however, this is your opportunity to be a front runner.
There is no doubt that public perception of the insurance industry is lower than it has been in the past and it is also true that if most do not keep up with technological advances, they will be left behind, and…. very soon. Coming in from behind in this ever changing market will keep you in an uphill battle for years to come.
Agents, meet with your stable of companies, discover which ones are planning for and committing dollars to technology advancements. What are their ideas and new platforms. They will bring you along for the ride and you will be able to capitalize on their offerings. Then, design your agency around how to incorporate these changes to benefit your clientele and future prospects.
It goes without saying now, that technology rules. How will you use it today and in to tomorrow?
The statistics are not properly represented. For example, the article says that 41% of customers purchased a policy on their mobile phone, while the source says 41% of customers “used their mobile device” when buying a policy – that does not mean they completed the purchase on a mobile device, and phones are not the only mobile devices people use. Using a tablet is a very different experience than a phone.