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ACE and Chubb Are Now One; New Chubb Brand Logo Unveiled

By Andrew G. Simpson | January 15, 2016
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ACE Limited completed its acquisition of Chubb yesterday, creating the world’s largest publicly traded property/casualty insurance company.

ACE paid approximately $29.5 billion in the aggregate in cash and stock, based on the most recent closing price of ACE Limited shares and the number of outstanding shares of The Chubb Corp. common stock at the time of closing Thursday.

Effective immediately, ACE is adopting the Chubb name globally and the company began trading today on the New York Stock Exchange under the symbol “CB.”

“ACE and Chubb are now one, and we could not be more excited about moving forward together with our new colleagues and our new brand,” said Evan G. Greenberg, chairman and CEO of Chubb Limited, after the closing.

The company said that the Chubb Limited parent company name will be official upon a publication from the Swiss Commercial Register, which is expected within a few days.

While the company commences business operations and marketing activities globally under the Chubb name effective immediately, the company said local ACE and Chubb Chubb Logo B&W New 2016 insurance companies around the globe will continue to operate with their current names pending local regulatory requirements and other considerations for effecting the transition to the new Chubb name. The transition has no impact on policies or coverage in force, the company said in a statement.

Chubb loogo colorsThe company also unveiled a new logo that Greenberg said is a “simple expression” of the firm’s name, “with no extra symbols or visual distractions. It’s a simple, refined, modern expression of Chubb.”

The new Chubb brand logo will be used in nine different colors. “These colors reflect the diversity and energy of our culture, our thinking, global presence, the many different customers we serve and the many products we offer,” Greenberg said.

Related:

  • ‘New Chubb’ Opens Today as Giant ACE, Chubb Merger to Close
  • New Chubb Will Preserve Old Chubb’s Agency Culture, Says ACE’s Greenberg
  • ACE Names North America Management Team for New Chubb
  • ACE Names Leaders for New Chubb Business Units, Major Product Lines
  • How They Stack Up: Analysis of Chubb’s Future Position in P/C Product Lines

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  • Categories: National NewsTopics: ACE Chubb integration, ACE Chubb merger closes, Business Moves & Mergers, new Chubb, new Chubb logo
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Featured Comment

  • January 19, 2016 at 10:48 pm
    ROI says:
    Well-loved. Like or Dislike:
    Thumb up 12
    Thumb down 0

    Please elaborate how Evan screwed up ACE or Fireman’s Fund? I believe it was Allianz that ruined Fireman’s Fund (value lost of about $750 million since their acquisition), and ACE is running a sub-90% combined ratio consistently for 10+ years with aggressive growth and diversification. Looking forward to your reply….

Latest Comments

  • January 25, 2016 at 1:42 pm
    Junior Astronaut says:
    Hmm. They should have asked me. They should have named the new merged company Chubby-ACE. So far Evan G has not laid an AIG.
  • January 25, 2016 at 11:10 am
    Here to help says:
    When the company being acquired has a more recognizable or more respected name than the buying company, it may make sense to adopt that more recognized name. Another example o... read more
  • January 23, 2016 at 9:25 pm
    cargo13 says:
    ACE is the bigger company so why isn't that name being used as the brand.

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