Consumer Groups Accuse Tesla of Deceptive Marketing of Autopilot

By | May 23, 2018

A pair of consumer advocacy groups want the U.S. Federal Trade Commission to investigate Tesla Inc., charging that the company’s advertising and other promotional claims about the safety and capability of its Autopilot driver-assistance technologies are deceptive.

“Two Americans are dead and one is injured as a result of Tesla deceiving and misleading consumers into believing that the Autopilot feature of its vehicles is safer and more capable than it actually is,” the Center for Auto Safety and Consumer Watchdog wrote in a letter on Wednesday to FTC Chairman Joseph Simons.

The groups say that Tesla’s Autopilot marketing statements as well as those made by Chief Executive Officer Elon Musk have made it “reasonable for Tesla owners to believe, and act on that belief, that a Tesla with Autopilot is an autonomous vehicle capable of “self-driving,” the groups wrote.

Tesla markets the driver-assist features such as adaptive cruise control, automated steering capability and others under the Autopilot name. Tesla stresses that drivers must keep their hands on the wheel and eyes on the road at all times while using Autopilot.

The advocacy groups say Tesla’s promotions of Autopilot suggest otherwise and are deceptive. Among the examples cited in the letter is Tesla’s Autopilot website, which proclaims Tesla vehicles have “full self-driving hardware” and contains a video posted that when played begins with text reading “the person in the driver’s seat is only there for legal reasons. He is not doing anything. The car is driving itself.”

Car Makers Urged to Relay Limitations, Downplay Hype in Marketing Autonomous Systems

A Tesla driver in Utah crashed while using Autopilot and looking at her phone earlier this month. Two fatal crashes while drivers used the system have also occurred, one in California in March and a 2016 crash in Florida.

In a report on the Florida crash issued last year, the U.S. National Transportation Safety Board said the system gave drivers too much leeway to activate the automation in conditions where it might be unsafe.

Related:

Was this article valuable?

Here are more articles you may enjoy.