ProSight Adds Coverage for Fitness, Wellness Experts to Direct-to-Consumer Platform

November 1, 2018

ProSight has expanded ProSight Direct, its online direct-to-consumer platform that offers customized insurance for small business professionals, to include coverage for customers in the fitness and wellness industries.

From yoga instructors to personal trainers and dietitians – customers can get an insurance plan tailored to their business needs through a series of questions specific to their industry. Quotes are available in under a minute and the purchase can be completed online.

The expansion of ProSight Direct coincides with growing interest in the personal fitness, health and wellness industries. According to a 2016 Yoga in America Study conducted by Yoga Journal and Yoga Alliance, there were two people interested in becoming a yoga teacher for every one current teacher. The United States Department of Labor estimates that jobs in personal training and fitness instruction will increase by 24 percent between 2010 and 2020, while employment of dietitians and nutritionists is projected to grow 15 percent from 2016 to 2026.

ProSight launched ProSight Direct in April and reported strong financial results for the first half of 2018. The growth into new markets bookends a year of continued growth and increasing profitability for the company, which plans to make ProSight Direct available for business consultants and freelancers in early 2019.
ProSight Specialty Insurance is a specialty property and casualty insurance company focusing on select niche industries. The underwriting members of the ProSight Specialty Insurance (ProSight) group include New York Marine and General Insurance Co., Southwest Marine and General Insurance Co., and Gotham Insurance Co. Based in Morristown, NJ, ProSight has regional offices in Los Angeles, Calif., Petaluma, Calif., Alpharetta, Ga. and New York, NY.

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