Generali Global Assistance has appointed Vladimir Poletaev as its chief marketing officer. In this role, he will be responsible for marketing, branding, communications and public relations across North America.
Poletaev will be managing marketing professionals for all North American entities under the Generali Global Assistance umbrella, including GGA Travel Insurance & Assistance, Generali U.S. Branch, GGA Identity & Cyber Protection Services, GMMI, Trip Mate and CareLinx.
He will also be responsible for collaborating with GGA’s parent company, Europ Assistance Group.
Poletaev brings in-depth knowledge of Generali Global Assistance’s various product lines from his more than 14 years with the company, working with its travel, health, home and concierge services divisions.
Prior to this CMO role, Poletaev managed the Global Identity & Cyber Protection division’s business development team as chief commercial officer.
Generali Global Assistance (GGA) is part of the Generali Group.
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