Generali Global Assistance has appointed Vladimir Poletaev as its chief marketing officer. In this role, he will be responsible for marketing, branding, communications and public relations across North America.
Poletaev will be managing marketing professionals for all North American entities under the Generali Global Assistance umbrella, including GGA Travel Insurance & Assistance, Generali U.S. Branch, GGA Identity & Cyber Protection Services, GMMI, Trip Mate and CareLinx.
He will also be responsible for collaborating with GGA’s parent company, Europ Assistance Group.
Poletaev brings in-depth knowledge of Generali Global Assistance’s various product lines from his more than 14 years with the company, working with its travel, health, home and concierge services divisions.
Prior to this CMO role, Poletaev managed the Global Identity & Cyber Protection division’s business development team as chief commercial officer.
Generali Global Assistance (GGA) is part of the Generali Group.
Was this article valuable?
Here are more articles you may enjoy.
Acrisure CEO Greg Williams Makes $400M Commitment to Michigan State University 
Product Liability Verdicts Are on the Rise but There Are Ways to Avoid Them 
Surveys Show Concerns About Florida Market, But Consumers Are Warming Up 
‘Dream Is in Sight:’ Chamber, Reinsurers, Insurers Urge Florida to Stay the Course 
