American Modern, a specialty insurance provider of residential and recreational coverage, has launched Social To Go, an online toolkit designed to give agents ways to effectively use social media.
According to Kevin Morreale, chief sales and marketing officer at American Modern, agents are looking to enhance their social media presence as more consumers spend their time online, given the ongoing effects of the COVID-19 pandemic.
The insurer developed Social To Go to help agents with varying levels of social media experience find educational resources to help them feel more comfortable using social media, including content to interact with customers and tips on enhancing social media strategy.
Social To Go is divided into four steps:
- Start: provides educational resources on the beginner basics of social media, such as how to identify the appropriate social media platforms for their audience and tips on writing copy for social content
- Plan: once the basics of social media are understood, agents can view a content calendar with relevant seasonal content for their channels, featuring both insurance and non-insurance related topics
- Find: social media content that aligns best with their customers’ needs and interests and post it directly to their channels, such as Facebook, Twitter and LinkedIn
- Grow: those agents who have mastered the social media fundamentals can browse insights from social experts on topics such as leveraging analytics and being smart about paid social, in order to develop their own social strategy
American Modern offers products and services for residential property—such as manufactured homes and specialty dwellings—and for consumers in the recreational market, including owners of boats, personal watercraft, classic cars, motorcycles, ATVs, and snowmobiles. The company is headquartered in Amelia, Ohio, and part of the Munich Re Group.
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