Honda Launches Insurance Agency Powered by VIU by HUB

July 25, 2025

American Honda Motor Co., Inc. said it has started a new insurance agency, Honda Insurance Solutions, to address the insurance needs of Acura and Honda owners of cars, motorcycles, recreational vehicles, homes, and more.

Honda said this is the beginning of its insurance strategy, “with future plans to integrate insurance offerings into digital vehicle sales platforms and develop new products that enhance safety and convenience.”

“Insurance is a key touchpoint in the vehicle ownership journey, and we aim to deliver a superior experience tailored to the unique needs of each customer, while promoting safer driving and increased peace of mind on the road,” said Petar Vucurevic, president of Honda Insurance Solutions and senior vice president of American Honda Finance Corporation.

Honda said it is working with insurance brokerage VIU by HUB to offer fast and easy quoting and advice

Honda Insurance Solutions will be available to customers in all 50 states. It offers access access comparative price quotes from top insurance providers, with expert guidance from VIU by HUB’s licensed insurance agents. A wide range of insurance options is available, including auto insurance with optional OEM parts coverage that ensures claim repairs are made using Honda and Acura Genuine Parts to help protect vehicle value.

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