insurance agency News

How Online Reviews Affect Your Search Engine Rankings

People shop for and research insurance online every day. Some will do so on your insurance agency’s website. But this doesn’t come free. Those consumers picking your insurance agency have power because they can help your agency thrive. Or, they …

Why Your Agency Should Re-Examine the Hard Sell

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Floppy discs. VCRs. Cell phones the size of bricks. Once, these devices were cutting edge technologies and part of our everyday lives. Today, they are nostalgic and …

The Simplest Way to Start Marketing Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). At one time, around 50 percent of my inbox was prospecting emails for companies that wanted my business. Well, maybe not that high. But it seemed like …

Tips and Tricks: 8 Ways to Increase Awareness of Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). If you’re starting an insurance agency, you’ll need to start thinking about marketing tactics. After all, you will need to build awareness for your new business. This …

George Petersen in California Completes Rebranding of Marin County Location

Santa Rosa, Calif.-based George Petersen Insurance Agency has completed the rebranding of its Marin County agencies. Minto & Wilkie was acquired by George Petersen in February 2017 and Allen, Bettini & Carter was purchased in November 2017. Since April of …

Is Retention Rate Deceiving Your Insurance Agency?

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Something we often see when measuring insurance agency health is a blanket retention rate. A low retention rate is bad, while a high retention rate is good. …

Penniall’s Integrity and Creativity Highlighted in Monarch’s Knightly Ads

Don Penniall beat “dilly-dilly” to the punch a long time ago. Penniall was a creative, well-liked insurance professional who had the fortitude to launch his own firm later in life, those who remember him say. Penniall died on Sept. 23, …

Stand Out by Making It Easy for Consumers to Choose You

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). What drives consumers to buy from and recommend certain companies? There are a few factors, but the biggest reason is how easy it is to research and …

New York’s Mackoul & Associates is a Business About People

Working toward joining the Minor Leagues as an umpire to becoming the CEO of an insurance agency may seem like a big career change, but for Ed Mackoul, CEO and president of Mackoul & Associates Inc. in Island Park, N.Y., …

How to Find the Right Software for Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Love it or hate it, technology has become a fundamental part of our lives and businesses. Some technology like comparative rating systems have been around for more …