First United Insurance Division Rebrands as Unity Insurance Partners

Unity Insurance Partners is now the name of the insurance division at Plano, Texas-based financial services firm, First United.

First United’s insurance division originated from three different insurance companies that have been combined over several years.

The company said the new name and brand reflects the spirit of unity and partnership between these three companies. All agents and the division’s contact information will remain the same, as will all customer information, products and the billing process.

In the coming months, the team will be working to make updates to the website, stationary, and digital communication to reflect this new name and branding.

Unity Insurance Partners is a wholly owned subsidiary of First United. Established in 1900, First United has more than 85 bank, mortgage and insurance locations throughout Oklahoma and Texas.

Source: First United

Topics Mergers & Acquisitions