Georgia-Based PointeNorth Insurance Group Merges With Debra LaVelle, Inc.

October 14, 2015

PointeNorth Insurance Group (PNIG) in Atlanta has merged with Debra LaVelle, Inc. of Canton, Ga., an independent insurance agency specializing in employee benefits. With this partnership, PNIG’s benefits operation is expanded and the stage is set for ongoing growth.

“The merger enables both agencies to accomplish a number of key goals together, all of which fit our M&A (mergers and acquisitions) program,” said William Skeeles, principal, CEO and president of PointeNorth.

Skeeles said Debra LaVelle Inc. gains resources and a broader range of commercial insurance products and services for clients, and PNIG acquires Debra’s SHRM-certified human rsource specialist and benefits specialist to help PointeNorth strengthen programs and services for our customers.

Laura Yarbrough, SPHR, SHRM-SCP, will expand PointeNorth’s benefits and human resources expertise, as will Erin Witt who will transition from account management to full-time production.

This is PointeNorth’s third merger of 2015. Insurance Counseling & Management, Inc. (ICM) joined PointeNorth in February and the Cumberland Insurance Agency in March. They were the 19th & 20th acquisitions for PointeNorth in the past 10 years.

Skeeles said PointeNorth wants to remain aggressively engaged in the insurance industry’s current consolidation trend. “We are well-capitalized and looking to stay at the forefront of trend with independent insurance agencies seeking partnerships with like-minded agents focused on remaining locally owned and operated.”

PointeNorth Insurance Group was formed in late 2009 by the merger of TRC Insurance Services and certain property and casualty assets of Merritt-McKenzie. In 2012, the firm realigned its capital source to accelerate acquisition activity with a focus on Georgia and Alabama. Since that time, PointeNorth has strategically acquired or merged with independent insurance agencies to become one of Atlanta’s largest locally owned and operated independent insurance agencies.

Topics Agencies Georgia

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