A Native American tribe in North Carolina is suing Anheuser-Busch, saying the beer company is illegally using the tribe’s logo.
Media outlets reported the lawsuit was filed by the Lumbee Tribe of North Carolina this week in federal court.
The lawsuit says the brewer is using the tribe’s four-color circular “Heritage, Pride & Strength” logo and slogan above beer coolers in Lumberton and Raeford.
The Lumbee tribe says Anheuser-Busch did not ask permission and using the logo makes the tribe look like it condones drinking. The tribe says the actions are especially disturbing because alcohol abuse is often association with Native Americans.
Neither Anheuser-Busch nor the local distributor of the company’s products responded to questions from media outlets.
Topics Lawsuits North Carolina
Was this article valuable?
Here are more articles you may enjoy.
To Carriers’ Relief: New Florida Rule Won’t Count Mediation Requests as Complaints 
AM Best: Data Centers Pose Risks Beyond What P/C Industry Has Experienced 
DeSantis Signs Citizens Commercial Clearinghouse Bill That’s Been Called ‘Unneeded’ 
Mississippi Insurance Dept. Top Examiner Named in $90M Credit Union Theft Suit 
