Medical Mutual Holdings, Inc., is rebranding to Curi, a new name and brand that the company says better reflects its mission of helping physicians in medicine, business, and in their personal lives.
“The Curi name captures the constant curiosity that the company has had since its founding—a curiosity to continually look for new ways to meet the ever-evolving needs of physicians,” the company said in a statement.
The company was established by physicians as Medical Mutual Insurance Company of North Carolina in 1975 when other carriers stopped offering malpractice insurance to physicians in North Carolina. Since then, the company’s insurance offerings have expanded to 46 states and the District of Columbia, with concentrations of customers in the Southeast and Mid-Atlantic regions.
A mutual company owned by physicians, Curi has also expanded its offerings beyond medical malpractice insurance to a variety of services for physicians and medical practices, including wealth management and other financial services, health policy consulting, and well-being programs.
“Our former name hadn’t accurately reflected all we do for a while—and in fact, it had become more and more limiting as we expanded our offerings and our geographies,” said Curi’s Chief Commercial Officer Tony Vance. “Curi will allow us to continue our growth and evolution.”
In addition to the new name, the company’s comprehensive rebrand includes a new logo and the launch of three new websites: Curi.com, Curi Practice Services, and Curi Capital—all of which represent a more streamlined experience for visitors, members and customers.
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