North Carolina-Based BB&T Rebrands as Truist Insurance Holdings

June 30, 2020

BB&T Insurance Holdings, Inc., a subsidiary of Truist Bank, is officially now doing business as Truist Insurance Holdings, Inc.

With $30 billion in premium in 2019, Truist Insurance Holdings is the fifth-largest insurance broker in the U.S. and sixth-largest in the world, according to a statement from the company. The company, headquartered at the Truist Center in Charlotte, N.C., employs more than 7,500 teammates in more than 250 locations nationwide.

The new name links the insurance brokerage to its owner, Truist Financial Corp., which was created in late 2019 through the merger of BB&T and SunTrust.

According to John Howard, the company’s chairman and chief executive officer, being part of the Truist family of companies provides BB&T with advantages such as “financial strength, access to permanent capital through our parent, and certainty and stability for our clients and teammates, even in these unsettled times.”

Truist Insurance Holdings operates a portfolio of five complementary businesses: McGriff, CRC Group, Crump Life, AmRisc, and Premium Finance (AFCO, Prime Rate and CAFO).

In addition to the Insurance Holdings rebranding, BB&T Life Insurance Services is also being rebranded as Truist Life Insurance Services, a division of Crump Life Insurance Services, Inc.

The brand transition for Truist Insurance Holdings includes a new website (www.truistinsurance.com), logo, and updated design and branding elements.

Truist Insurance Holdings, Inc., the fifth-largest insurance broker in the U.S. and sixth-largest in the world, is a wholly-owned subsidiary of Truist Bank. Truist Insurance Holdings operates more than 250 offices through its subsidiaries: McGriff Insurance Services, Inc.; McGriff, Seibels & Williams, Inc.; CRC Insurance Services, Inc.; Crump Life Insurance Services, Inc.; AmRisc, LLC; and its Premium Finance companies (AFCO Credit Corporation, Prime Rate Premium Finance Corporation, Inc., and CAFO Inc.).

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