McGriff Insurance Services, Inc., and McGriff, Seibels & Williams, Inc., the retail insurance subsidiaries of BB&T Insurance Holdings, have rebranded their businesses to McGriff.
The company said in a statement the rebranding is designed to simplify the firm’s overall identity and reflect a streamlined operational structure that provides clients with easier access to the company’s resources.
Rick Ulmer serves as chief executive officer of the firm and said it made sense for both firms to align around one brand, one firm for its insurance, risk management, and employee benefits customers
As part of the rebranding, McGriff is realigning operations geographically and streamlining processes to position resources closer to clients, it said.
The consolidated McGriff organization includes more than 130 offices across the US, with more than 3,800 teammates. It is headquartered in Charlotte, N.C.
The brand transition, which will take place over the next several months, will include a new single McGriff logo, updated design and branding elements and a consolidated website.
McGriff is a full-service insurance broker providing risk management and insurance solutions to clients across the United States. The firm’s coverages include commercial property and casualty, corporate bonding and surety services, cyber, management liability, captives and alternative risk transfer programs, small business, employee benefits, title insurance, personal lines, and life and health.
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