Seattle-based SAFECO appointed Michael LaRocco, a former vice president with GEICO, as president and chief operating officer of its $2.6-billion SAFECO Personal Insurance business.
LaRocco, 44, has more than 20 years experience in the insurance industry. He most recently served as vice president of GEICO’s $1.2 billion operations in the northeast United States. Since he took over that position in 1998, the region has generated double-digit growth, according to the company. He also led the development of GEICO’s non-standard auto insurance product and managed underwriting, heading a successful initiative to automate the company’s underwriting processes.
Was this article valuable?
Here are more articles you may enjoy.
Florida House Gives Final Approval to Much-Debated Citizens Clearinghouse Bill 
Georgia Appeals Court Reverses $345M Judgment Against Insurers in School Sex Abuse 
Fund Trying to Turn New Mexico Desert into an Advanced Tech Hub 
Kyle Busch and Wife Settle Lawsuit With Pacific Life and Insurance Agent 
