Qualified P/C Leads Now Available from Homeownersleadsdirect.com

November 19, 2002

A new online lead system for helping personal lines property/casualty agents increase production through qualified sales leads is now available at www.homeownersleadsdirect.com.

Introduced by California-based iLeads.com, the real-time marketplace takes consumer responses from hundreds of company Web sites and places them online for agents to browse, purchase and download instantly.

There is no sign-up fee or initiation charge to use the services of the Homeowners Leads Direct site as visitors are invited to browse leads in order to see what is available. Also, agents are able to select only leads that match their specific criteria based on geography, home value, etc. All leads are guaranteed to be “fresh” or no more than 72 hours old with dozens of new leads being added 24 hours a day. Leads with invalid telephone numbers are replaced free of charge.

Clients can opt to receive leads in many formats – from plain text e-mail to a variety of attachments for downloading into contact manager or database applications.

According to Eric Christopher, vice president of sales and marketing, “We designed the technology for the Homeowners Leads Direct site to make it easy and affordable for agents to try our services immediately without having to make a major financial commitment at the outset. We have had good feedback and current users continue to be pleasantly surprised with the quality of the leads and ease of use,” Christopher said.

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