Agoura Hills, Calif.-based Fiserv FSC, a unit of Fiserv Inc. announced that John J. Michael has been appointed vice president of marketing.
In his new position, Michael will be responsible for developing brand and product strategies in addition to providing leadership to the existing Fiserv FSC marketing staff. He will report to Robert Meyerson, president of Fiserv FSC.
Michael has more than 20 years of experience in the insurance industry, most recently serving as vice president of marketing at Grange Insurance Group. During his four-year tenure at Grange, he was instrumental in the transformation of the company from using exclusive agents to independent agents – a strategy that produced significant revenue growth for the company.
“With the addition of John Michael, we continue to strengthen our core management team as we expand our business within the industry,” Meyerson said. “John’s extensive background in the insurance arena will help us better identify and meet the needs of our growing client base. We are truly privileged to find someone of his caliber to align our marketing strategies with Fiserv FSC objectives.”
Before joining Grange Insurance Group, Michael owned and operated Tri Con Services, a professional firm specializing in management consulting, insurance marketing, loss control and safety training. He also has held various marketing positions with retail agencies and insurers, including Continental Insurance Company and Unigard Insurance Group.
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