Answer Financial Appoints Goebel To Head Marketing Efforts

Answer Financial Inc., an Encino, Calif.-based online insurance agency, has named Richard Goebel senior vice president of marketing.

Most recently, Goebel was the first vice president of new customer acquisitions at Countrywide Home Loans. He brings more than 20 years of experience in the financial services industry, including integrated marketing, advertising, business development and sales. Goebel has also led strategic marketing efforts at E*Trade, Stockton Financial Corp, which he co-founded, NextCard and Lycos Quote.com.

“Rich has an impressive track record in developing robust integrated marketing campaigns that drive customer acquisitions and revenues, said Alan Snyder, Answer Financial’s founder and CEO. “He is bringing a wealth of new ideas and expertise that will help us realize our 2006 objective to double our business.”