Arrowhead General Insurance Receives Marketing Awards

July 8, 2011

San Diego-based Arrowhead General Insurance Agency Inc. is the recipient of three awards from the Insurance Marketing and Communications Association (IMCA).

The IMCA competition has been recognizing outstanding marketing and communications work in the insurance industry for more than 53 years with more than 120 companies throughout the U.S., Canada and Bermuda.

In its first time submitting to the IMCA Annual Showcase Awards, Arrowhead won a total of three awards for three separate campaigns, including an Awards of Excellence and two Best in Show.

Ryan O’Connor, Arrowhead’s chief marketing officer, said the awards validate the efforts of the marketing team, which includes a senior graphic designer, marketing and creative coordinator and senior Web developer.

“We really embrace the challenge of making insurance fun and exciting for Arrowhead producers. It forces us to push the envelope and entertain some ludicrous ideas for our campaigns,” said creative coordinator Katie Sullivan. “You really have to stand out visually if you want to capture people’s attention and connect with them.”

Arrowhead General Insurance Agency Inc., headquartered in San Diego, is an independent national insurance program manager for commercial and personal products.

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