Direct-Link Acquires Coachella Valley Insurance Services

July 19, 2011

Direct-Link Holding Group LLC has acquired Coachella Valley Insurance Services Inc. (CVIS) of La Quinta, Calif. The transaction marks the 41st acquisition for Direct-Link Holding Group.

CVIS was established in 1977 and provides personal and commercial insurance products and services to residents and employees throughout the Coachella Valley. The agency has been a joint venture between Cumbre Inc. and the Molina family, and will now be 100 percent owned by Direct-Link Holding Group.

Coachella Valley Insurance Services will continue to operate under its existing name, and President Bill Molina and his team of agents and account managers will continue to serve CVIS customers.

Founded in 1999, Direct-Link Holding Group is based in Pacific Palisades, Calif. It specializes in identifying and acquiring commercial and personal insurance portfolios and stand-alone insurance agencies throughout the United States.

Direct-Link also has offices located in Novato, Concord, Sacramento and La Quinta, Calif., as well as in Toronto, Ontario and Vancouver, British Columbia.

Direct-Link Holding Group LLC

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