SIAA Adds Master Agency to the California Marketplace

December 8, 2011

Strategic Insurance Agency Alliance Inc. (SIAA), a national alliance of over 3,900 independent insurance agencies, announced that master agency partner CoVerica Agency Alliance, formerly SIG Agency Alliance, has expanded into California. CoVerica’s territory in California will include the northern Los Angeles and Sacramento areas.

“We welcome CoVerica of California as our 52nd master agency,” SIAA CEO Jim Masiello said in a statement. “The experience and expertise that CoVerica can provide in these new territories is significant given their 10 years of membership with SIAA.”

CoVerica in California will be managed locally by Bill Kinney, president and CEO of Kinney and Co. of Pasadena, Calif. Kinney ha experience serving a multi-cultural and ethnically diverse customer base. He has served on a number of advisory boards for insurance carriers over his 33 year career.

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