California AG Releases Title and Summary for Initiative to Protect Consumer Privacy Campaign

December 18, 2019

California Attorney General Xavier Becerra on Tuesday released the title and summary for the California Privacy Rights Act, which would beef up the California Privacy Act set to go into effect Jan. 1, 2020.

The act amends consumer privacy laws by permitting consumers to prevent businesses from sharing personal information, correct inaccurate personal information and limit businesses’ use of sensitive personal information like precise geolocation, race, ethnicity, religion, genetic data, private communications, sexual orientation, health and biometric information.

It prohibits businesses’ retention of personal information for longer than reasonably necessary, and triples maximum penalties for violations concerning consumers under age 16.

It also establishes the California Privacy Protection Agency to enforce and implement consumer privacy laws, and impose administrative fines.

The AG estimates increased state costs, potentially reaching the low millions of dollars annually, from increased workload to the justice department and the state courts, some or all of which would be offset by penalty revenues.

The group Californians for Consumer Privacy says it will be hitting the streets in less than a week to begin collecting signatures for qualification on the November 2020 ballot.

In July 2018, the California Consumer Privacy Act was signed into law, which goes into effect Jan. 1, 2020. The California Privacy Rights Act would expand CCPA’s consumer rights, create more transparency and establish an enforcement arm to protect consumers.

Californians for Consumer Privacy sponsored the California Consumer Privacy Act ballot referendum signed by 629,000 Californians to qualify for the November 2018 ballot. After the initiative qualified, the California State Legislature passed the consumer privacy legislation in June, which was signed into law by California Gov. Jerry Brown.


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