RockRose Risk Launches Mitigation-First Insurance Model for California Homeowners

July 14, 2026

RockRose Risk launched a “human-in-the-loop” assessments product to provide the algorithms need to price risk accurately in California.

RockRose Risk, an insurance brokerage that offers property owners discounts for wildfire mitigation, launched its homeowners insurance product in California, which follows their commercial property product in California, Nevada, and Colorado. This marks the firm’s first entry into the residential market.

The launch introduces Rosebud, an assessment rover equipped with cameras and lidar built to capture ground-level conditions that satellite imagery and ZIP-code models can’t see.

The homeowner’s product is now available in Topanga, Grass Valley, and other California communities.

Topics California New Markets Homeowners

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