New Identity Reflects Increased Focus on Expanding Collaboration and Successful Partnerships with Insurance Agencies
Warwick, RI, March 25, 2015 – More than 70 percent of consumers turn to the Internet first – via computers, smartphones and tablets – to research, compare, and ultimately purchase their insurance policies. To meet today’s insurance buyers where they browse and buy while helping local agents digitally connect with today’s consumers, Intygral is pleased to announce it has expanded its executive team and is introducing a distinctive new company identity.
Intygral appointed industry veteran John McGuinness CEO. As an experienced CFO, CPA, and executive team member of both private and public technology companies, McGuinness brings extensive financial and strategic insight to lead the Intygral organization. In addition, Lou Geremia, former CEO of Bankrate Insurance, the largest insurance lead generation and distribution company in the United States has joined the Intygral team as a key advisor.
The company has revamped and enhanced the single, centralized Intygral system (intygral.com) to give insurance agents every opportunity to engage with current customers while continuously cultivating new prospects and capture local business. The system’s key features include CRM, email campaigns, marketing automation, social media support, website building, and expert resources and support staff.
And while the overall landscape for local insurance agents continues to evolve, each agency faces unique marketing needs. To that end, the enhanced Intygral system now offers a core system with three additional strategic tiers that enhance the Intygral system with advisory services, website services and content marketing services, respectively. Graduated components offered at each level work with existing agency resources to support each agency’s particular marketing needs.
“We’ve structured Intygral to leverage a multitude of customizable digital communications channels that not only help agents secure new consumers but help them remain relevant in order to retain long-standing customers,” said McGuinness. “The end-result is what our system is driven to do: effectively strengthen their book of business with greater revenue growth and profitability for the foreseeable future.”
Formerly known as Astonish Results, the company changed its name to reflect its singular focus on leveraging digital marketing to help insurance agents improve their businesses and profitability.
McGuinness continued, “This year marks an important pivot point in the evolution of our company. While the company has always been keen on developing unique competencies that were specifically designed to meet the needs of insurance agents, moving forward Intygral is determined to be just that – an ‘integral’ partner that not only offers a cost-effective and flexible digital marketing system to agents but also improves customer retention, builds out existing policies, optimizes lead generation, and reconnects agents with customers that may have let their policies expire. In short, we are determined to be a true collaborative marketing partner that helps agents digitally meet their consumers when and where they can and should.”
Intygral is a leading developer of digital marketing assets designed specifically for insurance agencies. Headquartered in Warwick, Rhode Island, Intygral’s customer-centric, end-to-end digital marketing services provides today’s insurance agents with all the tools they need to build a competitive advantage that yields both customer retention and agency growth.
For more information, visit intygral.com. Follow Intygral on Twitter and “Like” us on our Facebook page .
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