Sportify® ‘Scholarship Insurance’ Launched: How Far has the Scholar Athlete Market Evolved?

Sponsored Content By | February 5, 2019

Houston, TX, February 5th, 2019 – Risko Strategies, LLC, a boutique risk advisory/insurance agency, is proud to introduce to the insurance market, “SPORTIFY®”: a unique contingency insurance policy for elite high school and college student-athletes, underwritten at Lloyd’s of London.

This innovative product protects the athletic scholarship offers should a sports-related accident result in a permanent disability or a named illness prevent student athletes from financing their education due to their inability to participate under a college sports scholarship. Sportify® allows an athlete, his/her parents, or a higher education institution to “insure” the sports scholarship offer/award with a high limit lump sum payout.

Sportify® is neither life nor medical insurance. The product seeks to cover the athlete not only, and merely, upon signing a national letter of intent (NLI), but also during the high-risk stage of the scholarship recruitment process; as indicated by the Sportify® insurance eligibility application criteria.

Steven Mace, Risko Strategies Advisory Board member, indicated that “today’s amateur sports industry has a robust value chain targeting parents and athletes.” From televised athletic camp competitions, some of which we have had an opportunity to sponsor, to global-brand apparel, performance trainers, and scholarship agencies, this evolving eco-system demonstrates the sophistication of products and services offered constantly to all student athletes. “Decades ago, I witnessed my own son’s experience as a highly-recruited student athlete. The competition then was fierce, but it is quite different to what we see today,” added Steven. “Sportify® is therefore a risk management-driven response to the sophistication and ‘professionalism’ of the high school and college athlete sectors of the USA,” indicated Steven.

About Risko Strategies, LLC & the Sportify® Concept
Houston, Texas-based and founded in 2011; Risko Strategies, LLC provides bespoke risk management and insurance services. Its advisors count on decades of experience in specialty risks, private client, and international and complex insurance solutions. It is staffed with fully bilingual personnel that serves English/Spanish-speaking clients in the USA and the Americas.

Developing Sportify® involved years of feasibility and underwriting consideration. The professional and personal experience of the Sportify®/ Risko Strategies team, coupled with their relationships in the Lloyd’s market, was paramount in creating a bespoke solution to address the high stakes nature of sports scholarship competition and recruitment. For more information: visit:

Media Contact:
Mark Alexander Shaw

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