This post is part of a series sponsored by Darkhorse Insurance. Marketing an insurance agency can feel overwhelming, especially if you’re juggling client meetings, policy renewals, and endless paperwork. But here’s the truth: effective marketing is the key to standing …
Thousands of discussions, debates and arguments are taking place in agency offices across the country between principals and ambitious young producers about the role of digital marketing. There are also more than a few stories about millennial producers becoming frustrated …
Eggs, juries, roses, even doughnuts– many good things come in a dozen. On the theory that more than 100 of anything seems like a lot to consider, but a dozen seems doable even on the busiest of days, here are …
Insurance software provider Zywave said it has completed the asset purchase of Intygral, formerly Astonish, a provider of automated marketing for property/casualty personal lines brokers. Terms of the transaction were not disclosed. The Intygral system provides automated, industry-specific prospecting campaigns. …
Calling innovative insurance marketers! Share your sales, marketing and agency management ideas with the insurance community and they could be featured in Insurance Journal magazine’s Aug. 18 issue. To submit your idea today, visit: https://www.insurancejournal.com/agency-sales-marketing-ideas/ The DEADLINE is today.
Recent announcements by giant retailers Walmart and Overstock.com that they entering the insurance sales game have elicited a healthy response from the insurance industry. Some agents have expressed concern and frustration at the notion that their way of doing business …
The value of social media as a tool for marketing and selling property/casualty insurance may be a matter of debate but one thing is for certain: While the nature of social media may be evolving, it’s not going away. Many …
