celebrity insurance advertising News

Move Over Flo; Progressive Adds Cleveland Browns QB Mayfield to Marketing Team

Insurance carrier Progressive has signed Cleveland Browns star quarterback Baker Mayfield and his new wife, Emily Wilkinson, to its advertising team. “There’s no glorified pro-athlete persona or hard-sell messaging, just highly relatable, everyday and quite funny moments between Baker, Emily …

American Family Insurance Signs Singer-Songwriter Legend as Brand Ambassador

American Family Insurance said it has signed John Legend – multi-award winning singer and songwriter – as the company’s newest brand ambassador. The company has partnered with other celebrity ambassadors whose experiences and values it believes not only motivate current …

LeBron James and Value of Celebrity Insurance Ads

From a consumer perspective, what happens when a celebrity endorses different products in two advertisements that appear in the same magazine? Do you remember both equally? One better than the other? Neither? Katie Kelting, a marketing researcher at the University …