Liberty Mutual to Sunset Safeco Brand in 2026 March 4, 2025 By Chad Hemenway Safeco Insurance will stop being a brand name in 2026, and Liberty Mutual Insurance will sell all of its personal...
GM Financial Rebranding OnStar Insurance as General Motors Insurance January 19, 2024 By Chad Hemenway GM Financial earlier this week said it is rebranding its OnStar Insurance to General Motors Insurance, with plans for market...
Customers Ignored Brands in Shopping for Auto Insurance During Pandemic: J.D. Power May 3, 2021 Many auto insurance customers have shopped around for new policies during the coronavirus pandemic, but few cared about specific brands,...
Tokio Marine Management Rebrands as Tokio Marine America September 26, 2016 Tokio Marine Management Inc. (TMM), a commercial property/casualty insurer for large- and middle-market companies and a U.S. subsidiary of Tokio...
Attention Insurance Marketers: Is Your Brand a ‘Servant’ or ‘Partner’ for Consumers? January 14, 2016 Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or...
Top 10 Insurance TV Brands, Ads January 4, 2013 Ace Metrix, a California company that provides television and video analytics, announced the top TV brand advertisers and ads of...