Safeco Insurance will stop being a brand name in 2026, and Liberty Mutual Insurance will sell all of its personal lines products under the Liberty Mutual name. Safeco has been Liberty Mutual’s brand for the independent agent channel to sell …
GM Financial earlier this week said it is rebranding its OnStar Insurance to General Motors Insurance, with plans for market expansion. During 2023, the GM Insurance unit shifted from an agency model to a full-stack carrier, GM Financial said. The …
Many auto insurance customers have shopped around for new policies during the coronavirus pandemic, but few cared about specific brands, according to the J.D. Power 2021 U.S. Insurance Shopping Study. More than half (54%) of auto insurance customers have taken …
Tokio Marine Management Inc. (TMM), a commercial property/casualty insurer for large- and middle-market companies and a U.S. subsidiary of Tokio Marine Holdings in Japan, is rebranding as Tokio Marine America (TMA). The company says its new brand represents the “company’s …
Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or anthropomorphized, in their branding and advertising. Think of the Michelin Man. Allstate’s “good hands.” Even the former Lowe’s slogan “Let’s …
Ace Metrix, a California company that provides television and video analytics, announced the top TV brand advertisers and ads of 2012, with Liberty Mutual Insurance taking honors in the insurance category. Other brands rated tops include Cadillac, Ford, Blue Moon, …
