Safeco Insurance will stop being a brand name in 2026, and Liberty Mutual Insurance will sell all of its personal...
insurance marketing News
Historically, insurance has had a reputation as an industry slow to embrace change. However, it’s safe to say that technology...
Ted Huntington announced the launch of a new national coaching enterprise, dedicated to helping insurance marketing, communications, public relations, and...
A Colorado man has been sentenced to 76 years in prison for securities fraud over soliciting investments for insurance marketing...
The Travelers Companies Inc. is teaming up with Amazon to offer smart home kits, insurance quotes and risk management information...
CNA’s Emily Hathcoat launched a sales and marketing therapy session that promised tabloid-worthy confessions. Here is how she set the...
Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or...
What do today’s customers want from insurance providers? They want understanding, interaction, even a relationship. But they vary in when...
After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers...
Liberty Mutual Insurance has signed a multi-year sponsorship with the U.S. Soccer Federation, the national governing body for soccer in...