Safeco Insurance will stop being a brand name in 2026, and Liberty Mutual Insurance will sell all of its personal lines products under the Liberty Mutual name. Safeco has been Liberty Mutual’s brand for the independent agent channel to sell …
Historically, insurance has had a reputation as an industry slow to embrace change. However, it’s safe to say that technology and customer expectations are leaving insurers with no choice but to adapt. Individuals and businesses are changing how they buy …
Ted Huntington announced the launch of a new national coaching enterprise, dedicated to helping insurance marketing, communications, public relations, and advertising professionals elevate their careers. Huntington brings decades of experience and a passion for developing talent, having built high-performing marketing …
A Colorado man has been sentenced to 76 years in prison for securities fraud over soliciting investments for insurance marketing organizations. The Denver Post reported 59-year-old Kelly James Schnorenberg was sentenced last month after a Douglas County District Court jury …
The Travelers Companies Inc. is teaming up with Amazon to offer smart home kits, insurance quotes and risk management information through a digital storefront: Amazon.com/Travelers. Customers will be able to obtain smart home kits at discounted prices in participating states. …
CNA’s Emily Hathcoat launched a sales and marketing therapy session that promised tabloid-worthy confessions. Here is how she set the stage: “If you were to give your marketing and sales teams a relationship score, what would it be? Is it …
Marketers have long known that consumers react in a favorable way when products and services are given human attributes, or anthropomorphized, in their branding and advertising. Think of the Michelin Man. Allstate’s “good hands.” Even the former Lowe’s slogan “Let’s …
What do today’s customers want from insurance providers? They want understanding, interaction, even a relationship. But they vary in when and how they wish to learn, interact and build a relationship. Insurance providers have to understand not only when but …
After careers spent crafting and controlling their companies’ messaging to customers, insurance marketing and advertising professionals have lost control. Customers and prospects have taken over. Increasingly, today’s insureds and prospects care more about what other parties have to say than …
Liberty Mutual Insurance has signed a multi-year sponsorship with the U.S. Soccer Federation, the national governing body for soccer in the U.S. The sponsorship, which extends through 2018, designates Liberty Mutual as the Official Insurance Partner of the U.S. Men’s …
