ITC News

InsureTech Connect Delays Virtual Conference Until October for Networking Signups

Four days before it was scheduled to go live, organizers of the popular annual insurance and technology conference, InsureTech Connect, announced they are postponing the now virtual 2020 conference by one month, ITC will now run from Oct. 19- Oct. …

Customer Loyalty and the Impact of the Micro-Moment

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Digital consumerism is a train that can’t be stopped, and in fact, the global pandemic has accelerated it. Many businesses spent months working remotely. Business owners have …

Developing A New Agent Training Plan

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). When you’re starting a new insurance agency, one of the final things you’ll need to consider is training your staff. Even if you’re not going to have …

It’s Time for the IA Channel to Show Its Strength

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). The future seems unclear right now. Even the very near future as things are changing quickly. Of course, there is basis to that concern. Every industry is …

How Online Reviews Affect Your Search Engine Rankings

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). People shop for and research insurance online every day. Some will do so on your insurance agency’s website. But this doesn’t come free. Those consumers picking your …

The Simplest Way to Start Marketing Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). At one time, around 50 percent of my inbox was prospecting emails for companies that wanted my business. Well, maybe not that high. But it seemed like …

Tips and Tricks: 8 Ways to Increase Awareness of Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). If you’re starting an insurance agency, you’ll need to start thinking about marketing tactics. After all, you will need to build awareness for your new business. This …

How Your Agency Can Find the Bigger Picture of Digital Marketing

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). The insurance industry is perhaps one of the last to go through digital disruption caused by the internet. It’s true the ground is shifting. For independent agents …

Is Retention Rate Deceiving Your Insurance Agency?

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Something we often see when measuring insurance agency health is a blanket retention rate. A low retention rate is bad, while a high retention rate is good. …

Don’t Stop Before You’re Done

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). It never fails. When faced with a difficult challenge, it is tempting to give up. We will find any reason to give up. It’s not going to …