ITC News

Lead Generation Smackdown: Which Method is Best?

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Leads. They’re an insurance agency’s lifeblood. Loyal customers and strong relationships with carriers can help your agency operate day-to-day. But, they won’t set you up for the …

You Can Do More Than Survive. You Can Thrive.

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Independent agents specializing in personal lines have taken a beating recently. But what else is new? Back in the late 80s when I started in the business, …

The Comparative Rater Revolution: An Agent’s Story

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Comparative rating systems may seem commonplace in the 21st century as they’ve been around for more than many decades. Most independent insurance agencies rely on them every …

InsureTech Connect Delays Virtual Conference Until October for Networking Signups

Four days before it was scheduled to go live, organizers of the popular annual insurance and technology conference, InsureTech Connect, announced they are postponing the now virtual 2020 conference by one month, ITC will now run from Oct. 19- Oct. …

Customer Loyalty and the Impact of the Micro-Moment

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). Digital consumerism is a train that can’t be stopped, and in fact, the global pandemic has accelerated it. Many businesses spent months working remotely. Business owners have …

Developing A New Agent Training Plan

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). When you’re starting a new insurance agency, one of the final things you’ll need to consider is training your staff. Even if you’re not going to have …

It’s Time for the IA Channel to Show Its Strength

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). The future seems unclear right now. Even the very near future as things are changing quickly. Of course, there is basis to that concern. Every industry is …

How Online Reviews Affect Your Search Engine Rankings

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). People shop for and research insurance online every day. Some will do so on your insurance agency’s website. But this doesn’t come free. Those consumers picking your …

The Simplest Way to Start Marketing Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). At one time, around 50 percent of my inbox was prospecting emails for companies that wanted my business. Well, maybe not that high. But it seemed like …

Tips and Tricks: 8 Ways to Increase Awareness of Your Insurance Agency

This post is part of a series sponsored by ITC (Insurance Technologies Corporation). If you’re starting an insurance agency, you’ll need to start thinking about marketing tactics. After all, you will need to build awareness for your new business. This …