rebranding News

MNK Group Unveils New Unified Brand

MNK Group has launched a new unified brand, which integrates its broking, MGA, and risk-taking entities to ensure a consistent customer experience. The new group website (groupmnk.com) connects all underlying entities across the UK, Europe, North America, Latin America, Africa, …

Property Data and Info Provider CoreLogic Rebrands to Cotality

Property data provider CoreLogic is rebranding to Cotality. The rebrand includes a new name, logo and brand identity. “The property ecosystem underpins the prosperity of individuals, businesses, governments, and society as a whole. But at the core, it’s people, businesses, …

Rebranding, Renaming, Reorganizing: The Hartford, CRC Group, Bridge Specialty

The Hartford Stag Gets a New Look The iconic stag logo of The Hartford is getting a new look—one that the company describes as bold and contemporary—honoring “the company’s rich history while demonstrating its modern, visionary spirit.” According to The …

AXA Rebrands China Reinsurance Unit to ‘AXA International Re’

AXA Insurance announced it has rebranded its Chinese reinsurance unit, XL Re China, to AXA International Re. The name change took effect on Oct. 16, 2024, following approval from the Chinese regulator, the National Financial Regulatory Administration The move follows …

FM Global Rebrands As FM

FM Global said it will now be known simply as FM. The commercial property insurer on July 17 unveiled its new name and “titanium” logo at the company’s midyear meeting. “We believe that by uniting our businesses under the FM …

Ardonagh Specialty Rebrands Reinsurance Business as ‘Price Forbes Re’

Ardonagh Specialty announced it is naming its reinsurance business Price Forbes Re. The renaming of Inver Re in London and Bermuda and Equinox Re in the US follows the simplification of Ardonagh Specialty’s multiple brands in 2023, with Price Forbes …

FTP of California Rebrands as Hinterland Insurance, Moves HQ to Colorado

FTP of California LLC has rebranded to Hinterland Insurance and moved its headquarters to the Denver Tech Center in Colorado. The rebrand is part of a larger strategy to reflect the firm’s growing business in the U.S. The company continues …

Howden Rebrands UK Units, A-Plan and Aston Lark

Howden, the London-based global insurance group, unveiled a new brand as it brings together its global broking operations under one name. Rebranding the brokers of A-Plan and Aston Lark introduces the Howden name to 215 locations across the UK and …

Acrisure Brand Roll out Reaches Texas, Louisiana, Arkansas and Oklahoma

Acrisure said that local partners in its South Region will be rebranded as Acrisure in a continuation of the firm’s global brand roll out. As part of the roll out, Acrisure businesses in Texas, Louisiana, Arkansas and Oklahoma will now …

Everest Re Group Rebrands to Everest Group

Bermuda-based P/C insurer and reinsurer Everest Re Group, Ltd. announced that its shareholders approved a name change to Everest Group, Ltd. and will trade under a new ticker symbol (NYSE: EG). The change will become effective on July 10, 2023. …