Understory News

Wisconsin’s Understory Launches Hail Insurance for Auto Dealers in 5 New States

Madison, Wis.-based Understory, which offers parametric insurance for severe weather risks, has launched its supplemental hail insurance product for automotive dealers in five new states: Arizona; New Mexico; Ohio; Pennsylvania and Wyoming. Auto – Hail Safe from Understory allows automotive …

Hail Has Damaged Insurance Market for Car Dealers. Parametric Insurance May Help.

Nick Pacifico has been working at his family’s Cadillac dealership in Denver since 2003. He’s never seen insurance costs this bad. “Getting coverage is nearly impossible,” said Pacifico, vice president at Rickenbaugh Automotive Group. Two years ago he paid about …

Wisconsin Real-Time Weather Data Startup Poised for Expansion

Understory, a Madison, Wisconsin, startup whose ultra-local weather sensors can tell if a hailstorm that pelted your roof or a downpour that flooded your street left damage in its wake, is heading into a year of explosive growth. Understory generates …