Articles by Julie Tinney

Julie Tinney is the Vice President of Sales and Marketing for Wells Media Group, Inc. She is responsible for leading the company's sales efforts as well as promotional and branding strategies. Her love of the media profession began with a position at Petersen Publishing Co. in Los Angeles. She was the Western Regional Sales Manager for Selling Power Magazine, and also owned an independent media rep firm. Tinney holds a B.A. in Communications from the University of Texas at Arlington and is a graduate of the Stanford Publishing Course. She has presented to media and insurance groups including the Western Publications Association and the Texas Surplus Lines Association, and was a featured speaker Folio's MediaNext conference and the Audience Development Magazine webinar series. Tinney is an advertising, marketing and gadget geek, a music and animal lover, and is the proud leader of one of the most savvy sales and marketing teams in media today.

Everyone Is an Editor

The other day one of our sales managers sent the first draft of a letter to me with this self-conscious disclaimer: “This is why I am on the sales and not the editorial side.” But in this age of blogs …

In-House Advertising Superheroes!

In this IJAM podcast, IJ’s Julie Tinney talks with Becky Schroeder, Marketing Director for Insurance Technologies Corporation, about the evolution of an extremely successful in-house advertising campaign featuring some adorable superheroes. Find out what inspired it, the mediums used to …

Babies: Little Drunk People or Expert Marketers?

Happy New Year, friends! To kick off the New Year, I want to share something personal with you, and how it has led to a revelation. I’ve become a mom later in life. As I write this, our baby is …

Advertising in the Age of Distraction

Maybe you’re like me. I love my cell phone. I get hundreds of emails every day; many I open on my phone. My music is in there. Pictures of my family. I watch videos and listen to podcasts. I have …

My Love/Hate Relationship with LinkedIn

I dedicate this complaining blog post to Andy Rooney. Did you ever notice you get tons of LinkedIn requests? I do. Lots from vendors. Lots from job hunters. People I used to work with. Most from people that I’ve never …

Welcome to the Insurance Journal Advertising & Marketing Blog!

Last week an email went out to the company congratulating me on 21 years with Wells Publishing, Inc. Now this made me feel very old so I immediately emailed back that I was only 12 when I started with the …